What is KRA and KPI?
Answer Posted / cao thi quynh chau
Hi, I have learnt from Dr. Lee Kar Ling that KRA (Key
Result Area)is the output os an individual or section or
department that will serve as an input for another or
contributes toward organization success. It is a task or
activity that must be done to ensure success (primary job
responsibilities). KPIs are quantifiable measures used to
measure the critical success factors within an organization
to determine the organization's performance level. KPI is a
measurement or indicator that provides inforamtion on how
far the company has succeeded in achieving its strategic
objectives. Thus, KPIs are critical for the measurement of
organization performance.
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