I want to know about the marketing aptitude topic which i
have to prepare for federal Bank probationary Exam.I want to
know how i prepare it and from where i get the sufficient
study material for exam.
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Answer Posted / vishnu
some sample questions........hope it will be helpful
1. In ‘Double-win’ strategy-
(a) Customer gets an additional benefit
(b) Customer gets price debate.
(c) Both customs and the sales person come out with sense of satisfaction
(d) Both (a) and (b)
Ans: (b)
2. Consumer behavior, ‘Perception is a process through which
(a) a consumer make ultimate purchasing
(b) a consumer is satisfied
(c) a consumer’s mind receives, organizes and interprets physical stimuli
(d) Both (a) and (c)
Ans; (c)
3. Sales forecast implies
(a) an estimate of the maximum possible sales opportunities present in a particular market segment
(b) an estimate of sales, in physical units, in a future period
(c) Both (a) and (b)
(d) Neither (a) nor (b)
Ans: (c)
4. In advertising for ………… is not allowed on T.V
(a) Liquour
(b) Cigarattes
(c) Both (a) and (b)
(d) Neither (a) nor (b)
Ans: (c)
5. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain.
This theory is called
(a) Quickest the best
(b) Instant service
(c) Service on time
(d) Timely effort
Ans: (b)
6. Entrepreneurs find direct marketing the attractive because of
(a) Investment is low
(b) It doesn’t required specialized skills
(c) Returns are quick
(d) All of the above
ANs; (d)
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