Answer Posted / brijesh vijayvergiya
It is so difficult to establish a new brand in the market
in between existing companies. because they already have a
competative advantage. If a new company want to establish a
new brand then first of all it has to analyse whole the
market to understand that what are the needs of consumers
how many copetitors in the market and what strategies they
are using. then it has to develop som new ideas regarding
product. set its marketing mix, create a suitable strategy,
technology, location, target marketing, positioning, budget
etc.
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