Answer Posted / babai
Someone has said: “No time like the present”. When one has
decided upon something, one must act right now. The forge
is ready impatiently waiting for the momentus strike of the
Smith. Time is like an arrow; once it is let off, it won’t
come back, time wasted cannot be recovered. Every golden
moment of life is precious and only the weak –knead and
feeble-minded let the time slip through his fingers and
weep when the loss becomes irreparable. Time is more
precious than money, time is life have been experts in time
management and are seldom given to sloth and lethargy. So
take care you time starts now. Today, this moment is yours--
----.
Right now you adopt some winning strategies: a) you learn
some ways to improve your communication skills. B) you be
ambitious, because ambition plays a very significant role
in one’s career. It is the person’s desire to achieve a
position that makes one strive towards that direction.
Indeed, one must have a set target before him without any
ambition or target, one cannot achieve any rightful
position in one’s life. So, ambition to a larger extent
would determine your career position.
COMMUNICATION-SPEAKING AND LISTENING
Whether you are the speaker or a listener, asking question
facilitates an exchange of information.
Ask questions of your listeners to:
-Clarify your message
-Improve understanding
-Get deeper into the issues.
-Discover motives.
Show interest interest by asking question of the speaker’s
ideas and experiences.
Avoid questions that pry into personal matters. Be
sensitive.
When asking questions, frame them tactfully.
Consequences if you do. You may:
-Stop flow of information.
-Offend or hurt-feeling.
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6.NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?
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