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I know that ezine advertising is an effective form of
advertising, but can you tell me about some other
advertising options?
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Answer / guest
There are many forms of advertising you can utilize on the
Internet. For example, there are a number of programs
referred to as "Pay Per" programs.
These programs include, pay-per-click, pay-per-lead and pay-
per-sale.
Pay-per-click programs will enable you to advertise to your
target audience and only pay for results -- you pay a set
amount for each visitor that is sent to your web site. The
most popular pay-per-click program is the pay-per-click
Search Engines. You can learn more about pay-per-click
Search Engines here:
http://www.payperclicksearchengines.com/
Pay-per-lead programs will enable you to only pay for
leads. These leads may be potential customers that fill out
a registration form, enter a sweepstakes, or download a
free product trial.
Pay-per-sales programs are simply affiliate programs.
Affiliates are paid a set commission for each qualifying
sale.
You can find a number of Pay-Per programs here:
http://www.clickaffiliate.com/
In addition to the above Pay-Per programs, you can purchase
pay-per-click banner ads. There are several companies
online that will place your banner within their network and
charge you a set fee for each click through.
Value Click
http://www.valueclick.com/
AdDynamix Pennyweb
http://home.pennyweb.com/
Another popular advertising technique used on the Internet
is pop-windows.
Although the effectiveness of pop-windows has declined (due
to software programs that prevent them from loading), pop-
windows can still be an effective advertising tool.
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