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what is the difference betweem campaign anfd trade
promotion?

Question Posted / kumar

Answer Posted / kumar

Campaign is of Broad spectrum word where
An instrument used in Marketing Management to plan the
measures by whicha marketing plan is to be executed.

The campaign defines the:

Activities
Target groups
Product groups
Persons responsible


Trade promotion

Marketing activity in the consumer goods industry where
trading takes place within a specific time period. The aim
of this activity is to increase brand capital, brand
awareness and market share, to increase sales volume or to
launch new products or product ranges.

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