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Role of kpi in google analytics?

Answer Posted / Shashi Kant Srivastava

Key Performance Indicators (KPIs) in Google Analytics help you measure the success of your website or marketing efforts. They are specific metrics that align with your business goals and provide insight into how well your site is performing. Examples of KPIs include bounce rate, conversion rate, average session duration, and pages per session. By tracking and analyzing these KPIs, you can identify areas for improvement and optimize your website or marketing strategy accordingly.

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