Answer Posted / Jai Prakash Bhardwaj
The Conversion Optimizer in AdWords is an automated bid strategy that helps advertisers get more conversions at a lower cost-per-acquisition. It automatically adjusts bids to show ads to users who are more likely to convert based on historical data. The goal of the Conversion Optimizer is to help marketers increase their return on ad spend (ROAS) by optimizing for conversions.
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