When reviewing the search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?
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Answer Posted / Ashutosh Mishra
You can add these irrelevant terms as negative keywords in your campaign settings. This will ensure that your ads are not triggered by these terms, thus improving the relevance and quality of traffic generated by your campaigns.
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