which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
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Answer Posted / Sachin Babu Varshney
The advertiser should use enhanced CPC (eCPC) bidding or device-specific bidding. Enhanced CPC allows AdWords to automatically adjust keyword bids in real time based on factors like device, location, and user intent to help improve performance. Device-specific bidding lets you set separate bid adjustments for desktop, mobile, and tablet devices.
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