Data shows the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's display network campaign based on your research?
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Answer Posted / Umesh Kumar Tiwari
To optimize the client's Display Network campaign, you can target audiences with interests related to fitness, health, and sports, focusing specifically on females aged 35-50. You can also use in-market audiences for running or sports enthusiasts, as well as remarketing to visitors of your website who fit this demographic.
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