When may a company advertise that a product is "on sale"?
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The same standards for truthfulness apply when a company
makes advertising claims about sale prices or products
being "on sale." For more information, see the FTC's Guides
Against Deceptive Pricing. Since this issue often involves
local practices, you may also want to contact the attorney
general's office in the states where you plan to advertise.
The phone numbers are in the Consumer's Resource Handbook.
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