What kind of advertising claims does the FTC focus on?
Answer Posted / guest
The FTC pays closest attention to:
ads that make claims about health or safety, such as:
"ABC Sunscreen will reduce the risk of skin cancer."
"ABC Water Filters remove harmful chemicals from tap water."
"ABC Chainsaw's safety latch reduces the risk of injury."
ads that make claims that consumers would have trouble
evaluating for themselves, such as:
"ABC Refrigerators will reduce your energy costs by 25%."
"ABC Gasoline decreases engine wear."
"ABC Hairspray is safe for the ozone layer."
Ads that make subjective claims or claims that consumers
can judge for themselves (for example, "ABC Cola tastes
great") receive less attention from the FTC.
Is This Answer Correct ? | 0 Yes | 1 No |
Post New Answer View All Answers
Is the point we want to make the point that really comes across?
How to deny to receive mail from some email address?
Is banner advertising still effective?
What do you understand by advertising?
who has got media award?
what strategy you use for promoting pharmaceutical product?
what is the pay for a animator?
What do you understand by surrogate advertising?
Q & Ans related database Management and MIS Repoeting asked in interview?
How can we evaluate the efficiency of different media?
What qualities does a person need to be successful in the field of advertising?
What is a news article?
Tell us the ideal supervisor that you want want to work for?
How much one have to pay to TV channel and news papers to show their Ads? I know little bit about News Papers, could any one tell about TV channels with example?
Are there any limits on ads for alcoholic beverages can run and how they can exhibit?