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1Q. How are actions used in marketing plan?
2Q. Explain the difference you have identified in your
client's business process before implementing all the above
and after implementing how is it?

Answer Posted / sivaram

1q: Every marketing plan will have a campaign . Actions gets
used there to execute the campaign. Actions triggers the
followup activities like creation of leads, email campaign etc..
2Q: Before, every every process like coordiantion of
marketing/ sales / service does not exists. Now after
implementation of the solution, proper integration happened
and helps in effective communicaiton between all the stake
holdes of the business. proper communication established
between diffrent departments.

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