Answer Posted / himaja

The logo has two taglines: With you - all the way and Pure Banking. Nothing Else.
Point 1. I agree these 3 lines will stand for something and that's why they are there. But my basic disagreement is that you should not stand for 3 things. You can have 1 corporate tagline and 1 creative tagline.

Point 2. I disagree that 'With you all the way' is reflected by the image of JRD Tata,Ravindranath Tagore etc. This tagline has been there for long and this ad campaign is very new. It is just a coincidence.

Point 3. Pure Banking but nothing else this shows Business of SBI.

so i think the taglines are
1. WITH YOU ALL THE WAY .
2.PURE BANKING BUT NOTHING ELSE .

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