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How will you justify the product cost to the prospect?

Answer Posted / tanvi kochar

its important to understand the question first

It is how we are going to convince our customers about the price of the product that we are selling

it is quite clear that a high price i associated to products that are either high in terms of their quality or are associated with luxury.

so if we want to convince our customers as to why we have priced the product as high as ours .. we will do it by attaching some emotional and status points with the product

like for eg: Our product is among the Top most brands which will enahnce your image in the society

the brand promises a high quality and alo gives you certain guarantees which you won't get with any other brand

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