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The main parts of a mktg plan are:
1. Part 1: Purpose and Mission
2. Part 2: Situational Analysis
* Product, Market Analysis
* Distribution Analysis
* Competitor Analysis
* Financial Analysis
* Other Analysis
3. Part 3: Strategy and Objectives
* Marketing Strategy
* Marketing Objectives
4. Part 4: Tactical Programs
* Markets
* Product
* Promotion
* Distribution
* Pricing
* Others
5. Part 5: Budgets,Performance Analysis, Implementation
* Budgeting and Analysis
* Implementation
6. Part 6: Additional Considerations
MORE INFO CAN BE HAD AT:
http://www.knowthis.com/general/marketplan.htm
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