Imagine that you are the marketing Manager of Zideo
International, Agra, Manufacturing leather goods. Which are
the steps you will take to promote sales?
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Answer Posted / mrunal chopdekar
I being a Manager of Zideo International, Agra for
Manufaturing Leather goods, below given are the steps to
promote a quick sale.
1. Introduction of the product to the customer is a style
that the message is conveyed in a positive manner and at
one glance the customer will like it.
2. Study the leather market before launching the product.
3. Should be clear with entire backup about the product so
that if you receive any query you are ready to answer it at
said time without hesitating. This will built your image
and this will help you for quick selling of the product.
4. Cost price - after understanding the market
requirements by the customer always think of the cost
price . The price should always be competative than the
other companies.
5. Do a market survey or customer survey to understand
the need and requirement of the customer.
6. Use the Luther Gullicks formula PODSCORB or Webers
term of Bureaucracy for studing the market.
7. Introduce your product in the market at a little
cheaper rate further depending upon the sale surely you can
increase the value.
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