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Answer Posted / ajit kumar jha
Marketing myopia stands for short sightedness in the sense
that company is just following the conventional method of
its strategies instead of contemporary strategies of marketing.
For ex. pager co. never thought that mobile co. will take
over their business, but as the economical and demographical
trends in India changed, pager co. started diminishing from
the market.
As Mr. Jack Welch former C.E.O of General Electric said ,
"change or die"
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