What is the thing you dislike the most in the world? Why?
What role are you ready to take in a group?
Who has been an inspiration for you?
What kind of person are you?
Are you aggressive?
What motivates you the most?
What skills and abilities do you have?
How can marketing lead the way toward customer centricity?
If your company markets through both B2B and B2C channels, describe any channel differences in approaching customer-centricity.
What are your top three predictions about how integrated, multichannel marketing in your industry will evolve in coming years? Why?
How could your firm change its organization, processes, and culture to compete more effectively?
How can you effectively integrate traditional, maturing, and new media, channels, and tactics?
With whom should you partner to help support this shift to customer-centricity?
How can you leverage new channels, tactics, and media to drive customer engagement and intimacy?
What steps have you taken to link these divers to your team's compensation?
