Do you think that the media is objective? Why or why not?
What's happening in the news right now, both in your country and abroad? Where did you hear about it?
will the offering and the words make people want to buy?
Will customers remember our message among all the others in the media when it comes time to buy?
Does the message strike personal emotional chords with the people it targets? Do they see themselves as needing/desiring what we offer?
Does the message sound believable to those it targets? Clarity: Is the message(s) comprehensible?
Would the copy turn anyone off? Does it appropriately reflect our company?
Does our message make our products/services stand out creatively so it will be noticed among thousands of others?
Is the point we want to make the point that really comes across?
WHAT ABOUT ONLINE ORGANIZING "EVENTS"?
Is the Advertising message(s) comprehensible?
Would the Advertising copy turn anyone off? Does it appropriately reflect our company?
Who owns the newspapers and TV stations in your country?
How often do you read the paper or watch the news on TV? How important is it for you to keep up with current events?
Have you (or anyone you know) ever been in the newspaper/on TV? If so, what for?
