Differentiate between content and context in marketing.



Differentiate between content and context in marketing...

Answer / Rajiv Ranjan

In marketing, 'content' refers to the information or media that is created and shared with the audience (e.g., blog posts, videos, social media updates). 'Context', on the other hand, refers to the situation, environment, or circumstances in which the content is presented to the audience. The context can greatly influence how the audience perceives and reacts to the content.

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