What are the main factors that can affect ppc bidding?
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Answer / Kirti Agarwal
"Quality Score, Maximum Bid, Ad Rank, and Competition. Quality Score is based on relevance of keywords, landing page quality, and expected clickthrough rate. Maximum bid refers to the highest amount you're willing to pay for a click. Ad Rank determines your ad position, while competition refers to how many advertisers are bidding on the same keywords. "
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