What is CTR and how one can calculate it?
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Answer / Jagesh Kumar
CTR (Click-Through Rate) is a ratio that shows the number of ad clicks divided by the number of ad impressions. It measures the percentage of users who click on an ad after seeing it. To calculate CTR, use the following formula: CTR = (number of clicks / number of impressions) * 100%. For example, if an ad receives 5 clicks and 100 impressions, the CTR would be 5%.
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