Answer Posted / Vipin Kumar Shaksena
A/B Testing is a method of comparing two versions of a web page or other user-facing asset to determine which one performs better. In an A/B test, a portion of users are shown version A, and another portion is shown version B, while all other conditions remain the same. The performance metrics (e.g., click-through rate) for each group are then compared to identify which version performed better.
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