Answer Posted / Anil Kumar Mishra
SEO (Search Engine Optimization) is a strategy used to optimize websites for organic search results on search engines like Google. It focuses on improving visibility and ranking by targeting specific keywords and following best practices for on-page optimization, link building, and content creation. SEM (Search Engine Marketing), on the other hand, includes both SEO and paid advertising methods such as PPC (Pay-Per-Click) campaigns to increase online visibility.
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