Differentiate between no-follow and do-follow links in seo.
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Answer Posted / Umesh Joshi
In SEO, the difference between no-follow and do-follow links is in how they pass link juice or link equity:nn- Do-follow links: These are normal HTML links that allow search engine bots to follow the link and transfer link juice from one page to another. They help improve the rankings of linked pages.nn- No-follow links: Introduced by Google to combat spam, these links have a rel="nofollow" attribute in their HTML code. Search engines do not pass any link juice through no-follow links, and they do not contribute significantly to improving rankings.
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