Answer Posted / Vinmay Lohani
"Cross-linking is a technique used in Search Engine Optimization (SEO) where links are created between pages within the same website. It improves the navigation of a site, allowing users to find relevant content more easily. In terms of SEO, cross-linking helps search engines understand the structure and hierarchy of a website, which can positively impact its ranking. Cross-links also distribute link equity, or PageRank, between pages within the same domain. This can help less popular or newer pages gain authority and rank higher in search results."
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