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What are the factors which influence consumers buying behavior? Explain.
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Answer Posted / Rishabh Kesarwani
The factors that influence consumer buying behavior include: (1) Psychological factors - personality, motivation, perception, and learning. (2) Social factors - family, reference groups, and social status. (3) Personal factors - age, occupation, lifestyle, and income. (4) Product-related factors - product attributes, brand name, and packaging. (5) Marketing-mix factors - price, promotion, place, and product.
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