Research serves a single purpose-that of providing
information to assist marketing manager to make better
decisions? Elaborate this statement.
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Answer Posted / Arvind Kumar Sinha
The statement implies that the primary purpose of research in a marketing context is to provide valuable insights and data that can help marketing managers make informed decisions. This could include understanding consumer behavior, market trends, competitor analysis, product development, and more. By conducting research, marketing managers can gain a deeper understanding of their target audience, identify opportunities, and mitigate threats to their products or services.
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