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Why is video SEO different from text-based SEO? How would you approach it?
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Answer Posted / nashiinformaticssolutions
Video SEO differs from text-based SEO because videos are primarily hosted on platforms like YouTube, where ranking is influenced by factors such as watch time, engagement, and video metadata. In contrast, text-based SEO focuses more on keyword optimization, on-page content, and link-building strategies.
To optimize video SEO, I would:
- Use keyword-rich titles, descriptions, and tags for better visibility.
- Include transcripts to make video content indexable by search engines.
- Utilize tools like VidIQ or TubeBuddy for keyword research.
- Encourage user engagement (likes, comments, shares) to signal content relevance.
- Optimize the video for mobile and ensure fast loading time
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