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Can you explain what A/B testing is and how it can be used in UX design?
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Answer Posted / nashiinformaticssolutions
In A/B testing, two versions of a webpage or application, A and B, are compared to see which performs better based on user feedback. A/B testing is used in UX design to test different iterations of design elements, including layouts or colors, to see which users respond to better.
In order to improve the user experience overall, it enables designers to collect empirical data, analyze user behavior and preferences, and make well-informed judgments and design refinements.
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