How will you sell pen?

Answer Posted / nitish kumar

First instead of telling the features directly to the interviewer!! Ask questions?
-Sir, How often you use a pen in a day?

-According to his job profile explain him the the role play of that pen in his day.

-Relate that pen role with some emotions to him( If the person is CEO of the company: Sir i do believe most of the times you use your pen to sign some contracts and deeds/customers agreement and that is very important,memorable moment you will like sign that using a good pen.


Concentrate on:

Talking the interviewer into expressing a need – or needs
Describing the object, including both its features and, more importantly, its benefits
Discussing pricing (which you will invent off the top of your head)
Asking them directly for the sale

Example:

I’m sure you’ll agree with me that a pen is vital to your day-to-day work and it’s therefore important to make sure you’ve got just the right one? This pen is solidly constructed so as to be durable for everyday use – even if it rolls off your desk onto the floor. It has a plentiful ink reserve so there’s less chance of the pen running dry at a critical moment. It fits comfortably into the hand and even has a clip so you can safely attach it to your jacket pocket when you’re on the move. I can offer you this pen at the very reasonable price of 20 pence. However, if you were to take three – I’m sure your colleagues would also be interested – then I could offer you a 20% discount making a total of just 48 pence. i recently shipped 10 boxes of this pen to XYZ & now i have only few left in my store.Tell me how much you will like to buy.

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