Answer Posted / anurag lakhanpal
Marketing is a wide concept and is involved in every
department of an organization. It involves a close
organised study of market aligned with all functional
departments. It provides a fair oppurtunity to enter into
the market from TARGET MARKET till AFTER SALE SERVICE for
the exisiting firm or from PRODUCT DESIGN till AFTER SALE
SERVICE for NEW FIRMS.
Marketing has many dimensions and verticals, which make it
the most important and critical factor for an organization
for the existence in the competative world.
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