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can you give me the example of firm who use forward
integration, backward integration, and horizontal integration
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Answer Posted / nassir ul haq wani
American Apparel
American Apparel is a fashion retailer and manufacturer
that actually advertises itself as a vertically integrated
industrial company. The brand is based in downtown Los
Angeles, where from a single building they control the
dyeing, finishing, designing, sewing, cutting, marketing
and distribution of the company's product. The company
shoots and distributes its own advertisements, often using
its own employees as subjects. It also owns and operates
each of its retail locations as opposed to franchising.
According to the management, the vertically integrated
model allows the company to design, cut, distribute and
sell an item globally in the span of a week. Since the
company controls both the production and distribution of
its product, it is an example of a balanced vertically
integrated corporation.
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