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what are 4p's of marketing.
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Answer Posted / rakesh donempudi
The 4 P's of marketing are already defined above. They
together form the Marketing Mix which is different for every
product and all 4 are blended effectively to form a
successful marketing strategy. Price is the only P which
generates revenue for firm while the remaining three are
costs to the firm. While this is from the buyer's point of
view, from the customers pt of view these 4 P's get
converted into 4 C's as follows.
Product-(C)ustomer solution.
Price-(C)ost to the customer
Promotion-(C)ommunication
Place-(C)onvenience.
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