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Suppose i am a nirma surf retailer and you are from wheel
Active surf, now sell wheel active to me.
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Answer Posted / mithun
By making SWOT analysis--
Nirma Weekness--
1)Nirma main weekness is short of supply in market, and
coverage for every outlet.
2)Display in the outlet--which gives profit and
encouragement for the sales to the outlet,which is very
week for nirma in the market
3)As a nirma retailer you will get only nirma Fabric and
Personal Wash to your shop
4)No take back of damage in the market.(Nirma)
By making list of weakness of nirma
1)Wheel has the v.good supply in market,and coverage for
the outlet.(HUL-is the 1st company in coverage)
2)By making Display in the outlet---he gets profit, and
shows interest in selling wheel.
3)By welcoming Wheel you will not go to the market because
in a shop 60% of products, catageorys belongs to hul where
you can save your time.
(HUL-offers Detergents(rin,surf,wheel)personal
wash,skin,foods&
Beverages,Lakme,Ponds,Femcare,hair,Huggies,el18,cosmotics,se
asonal products like---vasiline)
4)so,HUL is showing you good oppurtunity to grow in the
market.
5)Take back,expiry of the product is strictly implemented
in HUL for Wheel.
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