What is the difference between in BPO, KPO and LPO.
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Answer Posted / potter
BPO (def): BPO is commonly defined as the leveraging of
technology or specialist process vendors to provide and
manage an organization's critical and/or non-critical
enterprise processes and applications. Some of the common
tasks in BPO include payroll, call centers and accounting.
The main goal of BPO was to let firms concentrate on their
"core business" meaning that with these so-called mundane
tasks out of their hair, they can focus more on the things
that they do best.
KPO(def): KPO involves "high-end" tasks being outsourced.
These tasks are defined as high-end ones because it requires
in-depth analysis and perspective. Some of these tasks
include legal work, research and development, web content,
design, and many others.
points worth to note :
1. KPO industry unlike BPO provides domain based processes
and business expertise.
2. KPO is more like a challenge as it demands advanced and
expertise skills on part of its employees.
3. BPO on the other hand is more or less like a commodity
business which stretches more on information technology and
its various sectors.
4. The BPO market is long term in nature as compared to the
KPO market. With every passing day the BPO market base is
expanding and so is the various processes outsourced through it.
5. BPO undertakes
a. Data processing
b. Basic data entry
c. Setting up of a bank account
d. Department Outsourcing
e. Provides technical support
f. Provides email support to its customers
6. KPO undertakes:
a. More granular market and customer segmentation (e.g., the
ability to do make retention or acquisition campaigns work
at a micro-market level)
b. More predictive response modeling and
propensity/cross-sell/up sell modeling
c. Precision marketing, churn prediction and management,
customized products and services in finance, insurance,
telecom services
d. For retailers, store and shelf space management at
neighborhood market level and store level
e. Promotional efficiency tracking at micro-market level
f. Category/brand performance measurement, tracking and
control at micro-market level
g. Market mix modeling at lower granularity levels of
product, geography and time dimensions
h. Precision and dynamic pricing, promotion and product
portfolio design and optimization
i. Primary, secondary and web-based market research
j. Monetization, predictive analysis and portfolio
management of intellectual property and patents
k. Analytics and optimization algorithm R&D for ISVs in
enterprise application areas such as, SCM, SRM, ERP, CRM,
MR, BI, BPM
7. BPO will continue to derive higher revenues as compared
to the KPO industry. The BPO exports will be as higher as
$20 billion by the end of 2010. By a recent study done by
experts the BPO industry is expected to grow globally at a
CAGR of over 26 percent by 2010.
8. KPO unlike BPO is not just restricted to information
technology. It specializes in various other challenging
sectors namely business research, Clinical research,
Intellectual property research etc.
9. The KPO exports are estimated to be around $12 billion at
the end of 2010. The future of KPO appears to be bright and
is expected to achieve a high end of BPO at the end of 2010.
The KPO regime looks all set and poised to accept the new
challenges of high training cost and a much higher attrition
rates.
10. The shorter term contracts will demand high quality work
and skills on part of its workers.
11. KPO industry has accepted all these challenges and is
all set to leave a mark just like the BPO brigade.
Note: Firms that are considering outsourcing should
therefore be clear on what kind of outsourcing they really
want. If they want to focus on their core business tasks,
they should opt for BPO. If they want to have added help on
their business then they should consider KPO.
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