Answer Posted / vel vendan r
Strategy, the word means the company policy towards
promoting the product in whatever the best way/means.
The copany can participate in tender to enter into
domestic/international market, only if the company has laid
down policies.
Few of the areas the company concetrates is pricing policy
(how competitive the price to compete in the tendering
process & win).
Example:
Company like Tata introduced the nano, by setting the
budgetted car, whose price is competitive with several
advantageous features.
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