HOW A COMPANY CAN ESYABLISH IT'S NEW BRAND?

Answer Posted / ashok kumar senapati

It would not so difficult to establish a new brand if proper
research & planning is done. For this you will have to
carefully analyze the positioning of your competitor. If
they have got a strong positioning then your USP will be
very important to gain competitive advantage. If not then
importance on 4p's will do the act.

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