Answer Posted / madhavi sharma
IF THE COMPANY IS KNOWN THEN IT IS NOT SO DIFFICULT. FOR
INSTACE RELIANCE COMPANY.. THEY DIVERSIFIED THEIR BUSINESS
IN MANY STREAMS - PERTROLEM TO RELIANCE FOOD FRESH & IN
FOOT PRINTS. THEIR COMPANY NAME WITH PROMOTIONAL ACTIVITY
IS ENOUGH TO MAKE IT BRAND.BT IF COMPANY IS NEW THEY HAVE
TO TAKE CARE IN MANY WAYS- LIKE COMPETITORS AND THEIR
COMPETITIVE ADVANTAGE..COMPANY HAS TO GO FOR AGGRASIVE
MARKETING.. MAKING FULL USE OF MARKETING MIX.. DOING
PROMOTIONAL ACTIVITY AND AT SAME TIME TAKING CARE OF ALL
THE P'S & A'S (AFFORDABILITY,ACCESIBILITY ETC.)IN
MARKETING. PROVIDE QUALITY& QUANITITY TO CONSUMER WHICH IS
PROMISED. ALL THIS EFFORT WILL HELP TO MAKE A BRAND KNOWN
AND AT - TOP OF THE MIND.
| Is This Answer Correct ? | 13 Yes | 3 No |
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