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what are the 7P's and 9R's of marketing
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Answer Posted / saurabh srivastava
9 R's...
Rapport – They build rapport with the intent of developing
a relationship first before jumping into their product and
service spiel
Respect – They have a genuine respect for others and
consistently build relationships based on trust and
respect.
Rescue – They have a strong desire to identify needs
through asking the right questions and actively listening
for issues, challenges, wants and objectives to determine
who in their network can help a prospective referral. In
this way, they exhibit a “search and rescue” mentality.
Always seeking to help through the referral process.
Responsiveness – They get right back with associates who
request their assistance in finding a resource to hire or
engage with to provide a product or service.
Re-enforcement – They look for and give positive, since
praise comments that focuses on the good in each person,
thing or situation.
Reputation – They protect their reputations by providing
outstanding client service and referring those that provide
the same.
Referrals – They provide pre-qualified referrals,
primarily, by way of personal introduction.
Reviews – They conduct one-on-one product/service reviews
with their network associates to learn more in depth
knowledge about their business and the type referral they
are seeking. They don’t rely on the nominal information
provided in 60 second product/service presentations or 30
second elevator speeches.
Reciprocity – They consistently practice the Law of
Reciprocity through focusing on giving joyfully to others
without expecting anything in return.
| Is This Answer Correct ? | 103 Yes | 15 No |
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