Un-Answered Questions { Digital Marketing }

Do product listing ads work?

180


How many keywords should I have per ad group?

184


According to you, which paid media platforms would work well for our business and why?

177


Should I bid on competitor’s brand names?

185


How do I increase my quality score?

204


What’s the best way to decide what ad wins in a test? (What’s the best metric to use?)

179


What are the hallmarks of a good ppc landing page?

171


What is the meaning of ad rotation?

190


If I plan to expand my business to singapore, is there a need to get listed on local search engines and directories?

177


What factors affect quality score?

183


How many types of targeting in video and display network campaigns?

180


Should I bid on my own brand terms?

159


Let’s say I represent the competitor who is buying the same trademarked keyword owned by your department. Despite a polite email, I have refused to stop bidding on your trademark term. What possible ways will you adopt?

181


What could be done to reduce the costs for paid media campaigns without losing traffic tomorrow?

187


Who are our competitors? What ppc strategies are adopted by them?

196