Write a test case scenario for Web-based address book?4 13849
6. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?
List the type of testing perform to test microsoft excel 2003 give atleast 1 example of each type
why do u need the IOS upgradation in a FC switch
Draw a 230kv two-bus bar system showing the following. 1.Two generators (150MW) each connected through one 15.75/230KV transformers 2. 1 outgoing lines 3. Two 230/130 KV transformers 4. BUS PT's 5. CT
How select ELCB for 32amp. socket having quantity 12Nos. We have to do this wiring in PLANT. Please Also explain the incoming cable specification.
i want test pattern of zylog company and some examples also
what is cathodic protaction?
How is the connection of the tap changer on the HV side been made?
Of all your work, where have you been the most successful?
how can you get the errors in job? when loops are araised we get error?
How to configure Input tax while processing Third party sale (MIRO)-errors coming M8889, ME045, ME038?
How to check the changes made in the standard layout set , other than using Utilities--- -> Print preveiw ? can u explain the different other ways to check it?
which method used to move a recordset pointer in nth position in DAG?
what is the exams to be conducted for mechanical engineers and then how to prepare that
What is Backing stores in the Naming Service?