- Petronas Analytical Chemistry Interview Questions (2)
- Petronas Electrical Engineering Interview Questions (1)
- Petronas Instrumentation Interview Questions (2)
- Petronas Marketing Sales Interview Questions (1) Petronas Call Centre AllOther Interview Questions (1)
6. NEED OF ONGOING MANAGEMENT CYCLE( Case Study ) Sidney Greenburg was appointed the position of the director of marketing for a small electronics component manufacturer. The company had its revenues growing at the rate of 20% each year and in 1982, they were at 30 million level The president felt that the growth of the company required serious planning efforts to determining strategies product emphasis and new product development. Mr. Greenburg realising the need to develop the marketing plan developed a suggested format to obtain inputs from his regional sales managers. The format to obtain divided into two parts (a) territory brief for established status of sales activities and (b) territory plan asked for identification of key goals, strategy & resources required to accomplish stated goals. Sales forecast by products was requested for 3 plan Yrs. Tom Rosenfield was the marketing manager for Europe He was previously in the engineering department & was assigned to Europe because of his technical& Foreign language capabilities. He replied to Mr.Greenburg as follows: “While I will complete the forms on the country brief& country plan promptly I have some conceptual problems with them time& time again we have been requested for projected figures I remember putting together a presentation for the Executive Vice-President (VP) & Treasurer last year. Great we educated those guys but what are the results of such formality? The projections have not yielded specific results, resources are used at a minimal level & we are not generating needed sales. So it is my contention that while goals projections& forecasts provide immeasurable guidance for a company with stable sales & developed product lines, for us a fledglings (young) industry, they distract from the job at hand. My plan has always been to hit the market- as hard I am able & I believe this should hold true for all other regional managers. We have large amounts of resources held up in ineffective’ marketing planning efforts such as these need to redirect these efforts to self rather than compile data. We need more people beating the pavement (action) rater than sitting on their desks developing plans& strategies (contemplation) Sell, sell, sell. Get the backing as big as possible. Planning is wasteful. Let us concentrate on aggressive sales & optimize sales volume at any cost. A. What has Mr.Greenburg not done to accomplish his planning tasks? B. Is Mr.Rosenfield right in making his comments in response to Mr. Greenburg’s request? C. Is Mr. Rosenfleld performing his management function. D. What would you do if you were Mr.Rosenfleld’s boss?
At the core of our practice are our patients. How do you rate your skills working with patients?
c++ write a program to use a fuction call "max"which accepts an intger arrey of size5.as an arrument and return the larger and smallest of the arrey to main without changing. the original changing of the original position of the element of the arrey.
Your company code use USD as the company currency. You are trying to post to an account in EUR but get an error message that you can see the problem. What is the reason?( any 1 answer) • The currency maintained in the account master record is USD • The translation rate between EUR and USD is NOT maintained • The only balances in local currency indictor is set in the account. • The account determination for exchange rate difference is missing for the account
Is asp a programming language?
Which exception is thrown if the servlet is not initialized properly?
what is sas enterprise intelligence architecture? : Sas-bi
Explain about the protection features present in MS Access?
hi i want license key for qtp 9.2 pls its adjust product name : quick test professional locking code :8 - 54A6A license type : seat license maintenance number : 88888888-8888 pls send license key to my email id borusu.ramkumar@gmail.com
What is a cost center group?
I COMPLITED MY B.TECH AND 10TH CLASS WITH 70%MARKS BUT 12TH CLASS 55%MARKS..CAN I GET INDIAN RAILWAY RECUREMENT EXAMINATION?
Is mass deletion of reports possible in salesforce?
How can i click on any Excel sheet's "H" column with out writing coordinates Ex:Window("Book1").WinObject("Book1").Click 498,14 I dont want to give coordinates like 498,14 Can i open "H" column by writing like Ex:Window("Book1").WinObject("Book1").Click "H" or Ex:Window("Book1").WinObject("Book1").Click "H","1" or Ex:Window("Book1").WinObject("Book1").Click H,1 If i want to click on "Sheet3" of an excel sheet, Can i open like Ex:Window("Book1").WinObject("Book1").Click "Sheet3" Please help me any one
What is breadcrumb in bootstrap and how we can use it?
What is pipe function?
