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Categories >> Advertising-Media
 
  Journalism (22)  Advertising-Media-AllOther (111)
 


 

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Question
What information must be included in ads for 900 numbers 
or "pay-per-call" services?
Rank Answer Posted By  
 Question Submitted By :: Guest
This Interview Question Asked @   Microsoft
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Answer
The FTC's 900 Number Rule requires that ads for these 
services "clearly and conspicuously" disclose the cost of 
the call. The law is very specific about what "clear and 
conspicuous" means, depending on whether the ad appears on 
radio, TV, or print. The rule also requires that 900 number 
ads directed at consumers under age 18 disclose that 
parental permission is required before calling. The rule 
prohibits 900 number services directed at children under 
12, unless it is a "bona fide educational service." In 
addition, 900 number ads that promote sweepstakes must 
state the odds of winning or, if the odds cannot be 
determined, the factors that determine the odds. Ads for 
900 number services that provide information on federal 
programs, but are not affiliated with the government, also 
must contain certain disclosures. For more information, see 
Complying with the 900 Number Rule.
 
0
Guest
 
 
Question
What responsibility does a company have to make sure that 
Advertising prices are accurate?
Rank Answer Posted By  
 Question Submitted By :: Guest
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Answer
In many jurisdictions, companies are legally required to 
charge no more than the advertised or shelf price for a 
product, so good pricing practices are important for both 
customer satisfaction and a company's bottom line.
 
0
Guest
 
 
Question
Are there any standards governing the advertising of prices?
Rank Answer Posted By  
 Question Submitted By :: Guest
I also faced this Question!!   © ALL Interview .com
Answer
The same standards for truthfulness apply when companies 
make claims about price comparisons, "sale" prices, and the 
like. For more information, see the FTC's Guides Against 
Deceptive Pricing. Since many pricing issues involve local 
practices, you also may want to contact the attorney 
general's office in the states where you plan to advertise. 
The phone numbers are in the Consumer's Resource Handbook.
 
0
Guest
 
 
 
Question
How much of an advertised product is a retail store 
required to stock?
Rank Answer Posted By  
 Question Submitted By :: Guest
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Answer
According to the FTC's Retail Food Store Rule, grocers must 
offer rainchecks or product substitutes of comparable value 
when they run out of advertised items. They also can comply 
by ordering quantities of the item sufficient to meet 
reasonably anticipated demand or by disclosing in ads that 
items are available only in limited quantities or only at 
some stores. Although the specific terms of the Rule apply 
only to retail food stores, other companies advertising 
products available in limited quantity or only at some 
stores may want to make similar disclosures to reduce the 
risk of deception.
 
0
Guest
 
 
Question
When can a company advertise a "going out of business sale"?
Rank Answer Posted By  
 Question Submitted By :: Guest
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Answer
The short answer is: only when a store is going out of 
business. It would be deceptive to advertise a "going out 
of business sale" when a store is not going out of 
business. If a store in your area is advertising what looks 
to be a bogus "going out of business sale," contact your 
state attorney general's office. The phone number is in the 
Consumer's Resource Handbook.
 
0
Guest
 
 
Question
When may a company advertise that a product is "on sale"?
Rank Answer Posted By  
 Question Submitted By :: Guest
I also faced this Question!!   © ALL Interview .com
Answer
The same standards for truthfulness apply when a company 
makes advertising claims about sale prices or products 
being "on sale." For more information, see the FTC's Guides 
Against Deceptive Pricing. Since this issue often involves 
local practices, you may also want to contact the attorney 
general's office in the states where you plan to advertise. 
The phone numbers are in the Consumer's Resource Handbook.
 
0
Guest
 
 
Question
How does the FTC regulate ads for cigarettes and smokeless 
tobacco?
Rank Answer Posted By  
 Question Submitted By :: Guest
This Interview Question Asked @   Mckinsey
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Answer
The FTC can take action if an ad for cigarettes or a 
smokeless tobacco product is deceptive or unfair. The FTC 
also enforces various federal laws requiring health 
warnings on print ads for cigarettes and smokeless tobacco, 
as well as on packaging. In addition, federal law prohibits 
the advertising of cigarettes, smokeless tobacco, and 
little cigars on radio, TV, or other form of electronic 
media regulated by the Federal Communications Commission.
 
0
Guest
 
 
Question
HOW DO YOU PROMOTE YOUR WEBSITE?
Rank Answer Posted By  
 Question Submitted By :: Guest
I also faced this Question!!   © ALL Interview .com
Answer
We work hard to actively promote OnlineOrganizing.com, so 
that your advertising has the best chance of being seen by 
your target audience. We belong to a number of different 
web RINGS and online listing services, we publish articles 
throughout the internet and in print publications, and we 
partner with several of major corporations to be included 
as a part of their company website. We pay for advertising 
in key spots around the web -- as well as PLACEMENT through 
the major search engines, and we rank very high with 
engines like Google and Yahoo. We also have set up cross 
links with a variety of related websites that send us 
visitors on a daily basis. And we have a very loyal 
SUBSCRIBER base for our online newsletters -- who come back 
to our site each month for new content and features. 
Finally, we market offline, through radio interviews, 
mention in national magazines and newspapers, and even 
television spots. You may contact us for our current 
TRAFFIC statistics.
 
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Guest
 
 
 
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