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| Question |
What information must be included in ads for 900 numbers
or "pay-per-call" services? |
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| Answer | The FTC's 900 Number Rule requires that ads for these
services "clearly and conspicuously" disclose the cost of
the call. The law is very specific about what "clear and
conspicuous" means, depending on whether the ad appears on
radio, TV, or print. The rule also requires that 900 number
ads directed at consumers under age 18 disclose that
parental permission is required before calling. The rule
prohibits 900 number services directed at children under
12, unless it is a "bona fide educational service." In
addition, 900 number ads that promote sweepstakes must
state the odds of winning or, if the odds cannot be
determined, the factors that determine the odds. Ads for
900 number services that provide information on federal
programs, but are not affiliated with the government, also
must contain certain disclosures. For more information, see
Complying with the 900 Number Rule.  |
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| Question |
What responsibility does a company have to make sure that
Advertising prices are accurate? |
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| Answer | In many jurisdictions, companies are legally required to
charge no more than the advertised or shelf price for a
product, so good pricing practices are important for both
customer satisfaction and a company's bottom line.  |
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| Question |
Are there any standards governing the advertising of prices? |
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| Answer | The same standards for truthfulness apply when companies
make claims about price comparisons, "sale" prices, and the
like. For more information, see the FTC's Guides Against
Deceptive Pricing. Since many pricing issues involve local
practices, you also may want to contact the attorney
general's office in the states where you plan to advertise.
The phone numbers are in the Consumer's Resource Handbook.  |
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| Question |
How much of an advertised product is a retail store
required to stock? |
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| Answer | According to the FTC's Retail Food Store Rule, grocers must
offer rainchecks or product substitutes of comparable value
when they run out of advertised items. They also can comply
by ordering quantities of the item sufficient to meet
reasonably anticipated demand or by disclosing in ads that
items are available only in limited quantities or only at
some stores. Although the specific terms of the Rule apply
only to retail food stores, other companies advertising
products available in limited quantity or only at some
stores may want to make similar disclosures to reduce the
risk of deception.  |
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| Question |
When can a company advertise a "going out of business sale"? |
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| Answer | The short answer is: only when a store is going out of
business. It would be deceptive to advertise a "going out
of business sale" when a store is not going out of
business. If a store in your area is advertising what looks
to be a bogus "going out of business sale," contact your
state attorney general's office. The phone number is in the
Consumer's Resource Handbook.  |
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| Question |
When may a company advertise that a product is "on sale"? |
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Answer Posted By |
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Question Submitted By :: Guest |
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| Answer | The same standards for truthfulness apply when a company
makes advertising claims about sale prices or products
being "on sale." For more information, see the FTC's Guides
Against Deceptive Pricing. Since this issue often involves
local practices, you may also want to contact the attorney
general's office in the states where you plan to advertise.
The phone numbers are in the Consumer's Resource Handbook.  |
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| Question |
How does the FTC regulate ads for cigarettes and smokeless
tobacco? |
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Answer Posted By |
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| Answer | The FTC can take action if an ad for cigarettes or a
smokeless tobacco product is deceptive or unfair. The FTC
also enforces various federal laws requiring health
warnings on print ads for cigarettes and smokeless tobacco,
as well as on packaging. In addition, federal law prohibits
the advertising of cigarettes, smokeless tobacco, and
little cigars on radio, TV, or other form of electronic
media regulated by the Federal Communications Commission.  |
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| Question |
HOW DO YOU PROMOTE YOUR WEBSITE? |
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Answer Posted By |
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Question Submitted By :: Guest |
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| Answer | We work hard to actively promote OnlineOrganizing.com, so
that your advertising has the best chance of being seen by
your target audience. We belong to a number of different
web RINGS and online listing services, we publish articles
throughout the internet and in print publications, and we
partner with several of major corporations to be included
as a part of their company website. We pay for advertising
in key spots around the web -- as well as PLACEMENT through
the major search engines, and we rank very high with
engines like Google and Yahoo. We also have set up cross
links with a variety of related websites that send us
visitors on a daily basis. And we have a very loyal
SUBSCRIBER base for our online newsletters -- who come back
to our site each month for new content and features.
Finally, we market offline, through radio interviews,
mention in national magazines and newspapers, and even
television spots. You may contact us for our current
TRAFFIC statistics.  |
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