Q.1 Assume that the following new products are being 
launched in the market – a) Electric car and b) Pocket 
calculators. Based on the five characteristics of 
innovations, what prediction could you make regarding the 
speed of adoption of these products? 

Q. 2 Select an example of an industrial buying decision. 
List out and briefly explain five similarities and five 
differences between the industrial decision process you have 
selected and the consumer decision process. 

Q. 3 Which behavioral variables could be used to segment the 
following markets ?– a) Soft drinks b) Household cleaners 
and c) Credit cards. 
Q. 4 Explain discount orientation, upscale orientation and 
at-the-market orientation with example.