Jeans history would be nothing without Levi Strauss. Levi 
Strauss is credited with inventing jeans. Levi Strauss 
emigrated with his family to New York in 1847. He moved to 
San Francisco in the early 1850s and about 20 years later a 
solvent Levi Strauss and a Nevada tailor joined forces 
to patent an idea the tailor had for putting rivets on 
stress points of workman's waist high overalls commonly 
known as jeans. Levi Strauss chose to use the stronger 
denim fabric and cotton duck, putting his own name on 
the product. Later the duck fabric was dropped as consumers 
found denim more comfortable, particularly after washing 
creating the faded bloom on the indigo blue dyeing that we 
all love. Eventually in the 1950s people asked for denim 
jeans or just as often - Levi's jeans rather than waist 
overalls. Other manufacturers began to produce jeans and 
other brand names such as Lee Coopers and Wranglers also 
became famous. Each brand is renowned for having a 
particular cut.