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 Journalism interview questions  Journalism Interview Questions
 Advertising Media AllOther interview questions  Advertising Media AllOther Interview Questions
Question
How to  evaluate the efficiency of different media?
 Question Submitted By :: Guest
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  Re: How to evaluate the efficiency of different media?
Answer
# 1
The true evaluative tool to compare the efficiency of one 
medium to another is cost per thousand or CPM.
 
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Other Advertising Media AllOther Interview Questions
 
  Question Asked @ Answers
 
why do you want to change your current job  1
What's more important: reach or frequency?  1
How do I know I'm reaching my target audience?  1
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When designing advertising banners, is there a standard size used on the Internet?  1
How does the FTC regulate ads for cigarettes and smokeless tobacco? Mckinsey1
What information must be included in ads for 900 numbers or "pay-per-call" services? Microsoft1
What kind of evidence must a company have to support the claims in its ads?  1
What attracts you to this industry?  2
Who can advertise on any site?  1
When may a company advertise that a product is "on sale"?  1
WHO IS YOUR TARGET AUDIENCE?  1
What makes an advertisement unfair?  1
Describe a time where a creative approach to meeting an objective didn?t work and what you did next? ABC1
What, in your opinion, is the most effective form of Internet advertising?  1
what is different between advertisement and sales? Swiss-Tech2
WHO IS YOUR TARGET AUDIENCE?  1
Are there any standards governing the advertising of prices?  1
How to learn more about target audience?  1
What responsibility does a company have to make sure that Advertising prices are accurate?  1
 
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