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 Journalism interview questions  Journalism Interview Questions
 Advertising Media AllOther interview questions  Advertising Media AllOther Interview Questions
Question
Can you tell me how to test the effectiveness of  banners?
 Question Submitted By :: Guest
I also faced this Question!!     Rank Answer Posted By  
 
  Re: Can you tell me how to test the effectiveness of banners?
Answer
# 1
To test the effectiveness of your banners, divide the 
number of exposures by the number of click throughs.

Example Formula:

100 exposures divided by 25 click throughs = 4:1 ratio

A 4:1 ratio specifies that the banner is clicked on once 
for every four exposures. The lower the number of exposures 
compared to the click throughs, the better.

 
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